Datenschutzerklärung

Briggs & Stratton, LLC and its affiliates (“Briggs & Stratton,” “we,” or “us”) takes your privacy seriously, and we want you to know how we collect, use, share and protect your personal information.

This Privacy Policy tells you:

1. What personal information we collect
2. The purposes for which we use that information
3. How we may share that information
4. How we protect your information
5. How long we keep your information
6. Your choices regarding your personal information
7. Information specific to your region
8. Questions and updates

This Policy applies to personal information that Briggs & Stratton and our brands, which include but are not limited to Briggs & Stratton, Simplicity, Snapper, Ferris, Vanguard, Allmand, Billy Goat, Murray, Branco and Victa (collectively, “Briggs & Stratton) collect through our websites and applications (“Apps”) (collectively, the “Site”).

The personal information collected through the Site is transferred to a server located in the United States and maintained by Briggs & Stratton. Briggs & Stratton will use your personal information and may transfer your personal information to third parties located in the United States and in third countries for the purposes described in this Privacy Policy. These third countries may have data protection standards that are different from the standards in the country where you reside. By submitting your personal information to this Site and/or affirmatively indicating your consent through that process, you consent to the use, disclosure and transfer of your personal information as described in this Privacy Policy. Personal information is information that could reasonably be used to identify you individually, such as your name, e-mail address, and telephone number.

A. INFORMATION YOU GIVE US

We collect information that you enter on our Site. For example, we collect information from you when you place an order, create an account, e-mail us with a question, create a Wish List, write a review, download and use one of our applications, or use any of our services. The information we collect from you may include:

• Your name
• Your login credentials for your account
• Your mailing address
• Your email address
• Your phone number
• Your orders, credit card number and other payment information
• Your comments on blogs and forums on the Site
• Demographic and lifestyle information, such as age, personal interests and product preferences
• Information you provide about your use of our products or services

B. INFORMATION YOU PROVIDE ABOUT THIRD PARTIES

If you provide personal information about third parties to the Site, it will be treated in accordance with this Privacy Policy. You are responsible for providing notice and obtaining consent to share the personal information of third parties as required by applicable law.

C. INFORMATION FROM THIRD PARTIES

We may receive information about you from third parties who help us update, expand and analyze our records, and improve our website experience. We do not use this information to identify you individually, but it does reflect some of your activities on the Internet, such as the web sites you visited immediately before visiting the Site or links available at other websites that directed you to the Site. In addition, in order for this Site to enhance its ability to tailor the Site to an individual's preference, we may combine information about the purchasing habits of users with similar information from our merchant partners to create a personalized user profile. When a user makes a purchase from our merchant partners, the companies collect and share that purchase information with us so we can tailor the Site to our users' preferences.

D. INFORMATION COLLECTED THROUGH TECHNOLOGY

Do we use cookies?

Yes. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the site’s or service provider’s systems to recognize your browser and capture and remember certain information.

We use cookies to help us remember and process the items in your shopping cart, understand and save your preferences for future visits to our Site and compile aggregate data about Site traffic and Site interactions so that we can offer better Site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our Site visitors. These service providers are permitted to use the information collected on our behalf only to help us conduct and improve our business.

If you prefer, you can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies by adjusting your browser settings. Like most websites, if you turn your cookies off, some of our services may not function properly. However, you can still place orders over the telephone or by contacting customer service.

We do not allow third parties to collect individually identifiable information about you or your online activities at this Site or across different sites over time by using cookies or by any other means.

You can find more information on how we use cookies in our Cookie Policy.

LOG FILES

The Site uses Internet Protocol (“IP”) addresses to analyze trends, administer the Site, track user movements, and gather broad demographic information for aggregate use. An Internet Service Provider ("ISP") typically assigns a random dynamic IP address at the time of your dial-up. For local area network ("LAN"), DSL, or cable modem users, a static IP address may be permanently assigned to a particular computer. We may record the IP addresses of visitors to the Site. While an IP address may reveal your ISP or geographic area, we cannot determine your identity solely based upon your IP address. However, we may link IP addresses to personally identifiable information you provide through the Site.

E. INFORMATION YOU PROVIDE TO A THIRD PARTY

The Site includes links from the Site to, and plug-ins (such as Twitter buttons) from, sites or applications operated by third parties (“Third-Party Sites”). Briggs & Stratton does not control any Third-Party Sites and is not responsible for any information they may collect. The information collection practices of Third-Party Sites are governed by their privacy policies. It is your choice to enter any Third-Party Site. We recommend that you read the privacy policy if you choose to do so. Nonetheless, we seek to protect the integrity of our Site and welcome any feedback about these Third-Party Sites.

F. DATA COLLECTED FROM PRODUCT MONITORING APPS

Briggs & Stratton offers Apps that collect and display information about internet-connected Briggs & Stratton products (“Product Monitoring Apps”). For example, Briggs & Stratton might offer a Product Monitoring App that collects information from an internet-connected generator purchased from Briggs & Stratton. If you download a Product Monitoring App and register on that App an internet-connected Briggs & Stratton product that you use or that you have purchased, the Product Monitoring App may collect data about that product, such as usage data. For example, in the case of an internet-connected generator, the App might collect information about how many hours per week the generator runs. If you also provide personal information to the Product Monitoring App, e.g., your name or your address, then the App may link data collected from the product with your personal information. If the data from the product is linked to personal information, we will treat that data as personal information too.

Some Product Monitoring Apps may collect data about the physical location of your internet-connected Briggs & Stratton products. Briggs & Stratton will not combine location data with personal information without informing you under a separate policy or notice. As such, Briggs & Stratton will not treat location data as personal information unless such location data is combined with personal information or unless required by applicable law.

In addition to the reasons described below, the purpose for which we collect information through the Product Monitoring Apps is to provide you information about your internet-connected Briggs & Stratton products, and so that we can improve such products and related services. Briggs & Stratton is the sole and exclusive owner of any information it collects, receives or creates relating to its Apps that is not personal information (e.g. such as technical data and analytics data), and it will use, store, process, share and disclose such information for any purposes, subject to applicable law.

The details of how a Product Monitoring App handles data may be more specifically described in policies or terms of use specific to that App. If the App or Briggs & Stratton product you are using has a separate privacy policy or terms of use applicable to it, that privacy policy or terms of use shall control over the terms in this Privacy Policy.

Wir verwenden die Informationen, die wir sammeln, um unseren Kunden zu dienen und ihre Erfahrung auf der Website zu verbessern. Einige Beispiele hierfür sind:

• Bearbeitung von Bestellungen und Anfragen nach Produkten, Dienstleistungen oder Informationen
• Verfolgung und Bestätigung von Online-Bestellungen
• Verbesserung des Kundendienstes
• Marketing und Werbung für Produkte und Dienstleistungen
• Durchführung von Forschung und Analyse
• Einrichtung und Verwaltung Ihrer Konten bei uns
• Kommunikation über besondere Veranstaltungen, Gewinnspiele, Aktionen und Umfragen
• Identifikation auf unserer Website und Anpassung von Nachrichten und Angeboten an Sie basierend auf Ihren Interaktionen mit uns online
• Erleichterung von Interaktionen mit Briggs & Stratton und anderen, wie z.B. Ihnen zu ermöglichen, einem Freund einen Link per E-Mail zu senden oder einen Link auf Facebook zu posten
• Kontinuierliche Bewertung und Verbesserung unserer Online-Nutzererfahrung
• Verhinderung, Entdeckung und Untersuchung von Verstößen gegen diese Datenschutzrichtlinie oder andere geltende Datenschutzbestimmungen oder Nutzungsbedingungen und Untersuchung von Betrugsfällen, Rückbuchungen oder anderen Angelegenheiten
• Einhaltung gesetzlicher Bestimmungen oder Schutz der Rechte, des Eigentums oder der Sicherheit von Briggs & Stratton, unserer Nutzer oder anderer, einschließlich der Aufrechterhaltung der Netzwerk- und Informationssicherheit, zur Betrugsprävention und Meldung von vermuteten Straftaten

Soweit gesetzlich zulässig, wird Briggs & Stratton persönliche Informationen, die Sie uns zur Verfügung stellen, nur zu den zum Zeitpunkt der Offenlegung angegebenen Zwecken (oder die zu diesem Zeitpunkt offensichtlich waren) verwenden, zusätzlich zu den in dieser Datenschutzrichtlinie beschriebenen Zwecken.

UMFRAGEN UND GEWINNSPIELE

Von Zeit zu Zeit fordert unsere Website Benutzer auf, an Umfragen oder Gewinnspielen teilzunehmen. Die Teilnahme an diesen Umfragen oder Gewinnspielen ist völlig freiwillig, und Sie haben daher die Wahl, ob Sie diese Informationen offenlegen möchten. Angeforderte Informationen können Kontaktinformationen (wie Name und Lieferadresse) sowie demografische Informationen (wie Postleitzahl oder Altersgruppe) umfassen. Kontaktinformationen werden verwendet, um die Gewinner zu benachrichtigen und Preise zu vergeben. Umfrageinformationen werden zur Überwachung oder Verbesserung der Nutzung und Ihrer Zufriedenheit mit dieser Website verwendet.

We do not sell, rent or trade your personal information to third parties. The following are some of the ways we share your personal data:

• Briggs & Stratton entities: Briggs & Stratton, or its subsidiaries or affiliates, are the owners of related brands, including but not limited to, Snapper, Simplicity, Brute, Murray, and Victa. As such, if you provide information on any of the websites owned or operated by Briggs & Stratton, or its subsidiaries or affiliates, this information may be combined or shared among other current or future Briggs & Stratton entities, including subsidiaries and affiliates.
• Third-party service providers: We also may share your information with third-party service providers under contract with Briggs & Stratton, or its subsidiaries or affiliates, to help us provide services to you. Such third-party service providers include, for example, credit card payment processors, email marketers, website analytics providers, and chat communications providers.
• Partners: We also may share your information with third parties who sell products or services that we believe might be of interest to you, such as independent dealers who sell our products and services, distributors who distribute our products to dealers, and other merchant partners who, for example, provide related products and services, such as gardening equipment or supplies.
• Consent: We may disclose personal information with third parties if requested or consented to by you, or in the event the information is used in a form in which you are not identified.
• Required disclosures: Sometimes we may be required to share personal information in a court proceeding, or in response to a court order, subpoena, civil discovery request, other legal process, or as otherwise required by law.
• Legal Compliance and Protections: We may disclose account and other personal information when we believe disclosure is necessary to comply with the law or protect the rights, property, or safety of Briggs & Stratton, its subsidiaries or affiliates, our users, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.
• Corporate Transactions: We reserve the right to disclose and transfer your information, including your personal information:
  • To a subsequent owner, co-owner, or operator of the Site or successor database.
  • In connection with a corporate merger, consolidation, the sale of substantially all of our membership interests and/or assets or other corporate change, including to any prospective purchasers.

PUBLIC FORUMS

Our Site offers publicly accessible blogs or community forums. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them. In addition, your participation in any blog or community form through the Site is subject to the Terms of Use.

CHILDREN’S ONLINE PRIVACY PROTECTION

We do not collect any information from anyone under 13 years of age. Our Site, products and services are all directed to people who are at least 13 years old or older. If you are under the age of 13, you are not authorized to use this Site. If a country has a higher age for juvenile online privacy protections, we will not collect data from any minor in that country who is younger than the minimum age requirement.

Wir arbeiten daran, Ihre persönlichen Informationen vor Verlust, unbefugtem Zugriff, Gebrauch, Modifikation oder Offenlegung durch unbefugte Personen zu schützen. Während der Übertragung von persönlichen Informationen zwischen Ihnen und unserer Webseite verwenden wir Secure Sockets Layer (SSL)-Software, um die von Ihnen eingegebenen Informationen zu verschlüsseln. Während des Bestellvorgangs zeigen wir bei der Auftragsbestätigung nur die letzten vier Ziffern Ihrer Kreditkartennummer. Die gesamte Kreditkartennummer wird selbstverständlich während der Bestellbearbeitung an das entsprechende Kreditkartenunternehmen übermittelt, jedoch speichern wir Ihre Kreditkarteninformationen nicht auf unseren Servern.

Alle Informationen unserer Nutzer sind in unseren Büros eingeschränkt. Nur Mitarbeiter, die die Informationen für die Erfüllung eines bestimmten Auftrags benötigen (zum Beispiel ein Kundendienstmitarbeiter), erhalten Zugang zu personenbezogenen Informationen. Alle Mitarbeiter mit Zugang zu persönlichen Informationen werden regelmäßig über unsere Sicherheits- und Datenschutzpraktiken auf dem Laufenden gehalten. Nachdem eine neue Richtlinie hinzugefügt wurde, werden diese Mitarbeiter benachrichtigt und/oder daran erinnert, welchen hohen Wert wir auf die Privatsphäre legen und was sie tun können, um den Schutz der Informationen unserer Kunden zu verbessern. Schließlich werden die Server, die wir zur Speicherung personenbezogener Informationen verwenden, in einem sicheren, eingeschränkten Zugangsbereich aufbewahrt.

Es ist wichtig, dass Sie unbefugten Zugriff auf Ihr Passwort und Ihren Computer verhindern. Schließen Sie unbedingt Ihren Browser, nachdem Sie Ihren Besuch auf der Website beendet haben.

Bitte beachten Sie, dass trotz unserer angemessenen Bemühungen keine Sicherheitsmaßnahme jemals perfekt oder undurchdringlich ist, sodass wir die Sicherheit Ihrer persönlichen Informationen nicht garantieren können.

Wir werden Ihre Informationen aufbewahren, solange Ihr Konto aktiv ist oder wie erforderlich, um Ihnen Dienstleistungen bereitzustellen, unseren gesetzlichen Verpflichtungen nachzukommen, Streitigkeiten beizulegen und unsere Vereinbarungen durchzusetzen.

Sie können wählen, um:

• Marketing- oder Werbe-E-Mails nicht mehr zu erhalten, indem Sie auf den Abmeldelink in der E-Mail klicken
• Persönliche Informationen in Ihrem Konto zu aktualisieren, zu löschen und zu korrigieren oder indem Sie uns kontaktieren. Wir werden Ihre persönlichen Informationen aktualisieren, löschen und korrigieren, wie es das geltende Recht erfordert.

The personal information collected through the Site is downloaded to a server maintained by Briggs & Stratton. Briggs & Stratton is located at 12301 W. Wirth Street, Wauwatosa, Wisconsin 53222 in the United States. Briggs & Stratton may use your personal information for the purposes described in the section above titled “The Purposes For Which We Use The Personal Information We Collect” and disclose it to third parties as described in the section above titled “How We Share The Information We Collect.”

Briggs & Stratton will comply with requests to exercise individual data rights in accordance with applicable law. You can contact us to request to exercise your data rights.

Individuals in the European Economic Area, Switzerland, or the United Kingdom (“EU Individuals”) are not required by statute or by contract to provide any personal information to the Site. Briggs & Stratton will not use EU Individuals’ personal information submitted through the Site for automated decision-making, including profiling, that produces legal effects or similarly significantly affects the EU Individual.

Briggs & Stratton transfers EU Individuals' personal information collected through the Site to the United States in reliance on the user's consent.

Before July 16, 2020, Briggs & Stratton also relied on the EU-U.S. Privacy Shield Framework and the Swiss- U.S. Privacy Shield Framework to provide adequate protection for personal data transferred from the European Union, the United Kingdom, and Switzerland, respectively, to the United States. As of July 16, 2020, the EU-U.S. Privacy-Shield Framework has been invalidated as a result of the decision by the Court of Justice of the European Union in “Schrems II”. On September 8, 2020, Switzerland’s Federal Data Protection Information Commencer announced that the Swiss-U.S. Privacy Shield Framework no longer provides an adequate level of protection for transfers of personal data from Switzerland to the United States.

Briggs & Stratton will continues to comply with the EU-U.S. Privacy Shield Framework and the Swiss–U.S. Privacy Shield Framework, as set forth by the U.S. Department of Commerce, regarding the use and retention of personal data transferred from the European Union and the United Kingdom to Briggs & Stratton in the United States before July 16, 2020, and before September 8, 2020, for transfers from Switzerland. For transfers of personal data after July 16, 2020, from the European Union and the United Kingdom, and after September 8, 2020, from Switzerland to Briggs & Stratton in the United States, Briggs & Stratton will rely on (a) a data transfer mechanism deemed adequate by the relevant data protection authority, or (b) an applicable derogation from the general prohibition on cross-border data transfers under the relevant data protection law, such as the consent of the data subject.

Briggs & Stratton processes your personal information with your consent and as required by law. In addition, Briggs & Stratton processes your personal information as necessary for the performance of the sales or service contract, for example, when processing your orders and payments and to take steps, at your request, before entering into a contract with you, for example, by providing you with quotes for products and services. Briggs & Stratton also processes personal information as necessary for its legitimate interests including the following:

• Internal administration of the website and related functions
• Network and information security
• Fraud prevention
• Reporting suspected criminal acts
• Compliance with the law or to protect the rights, property or safety of Briggs & Stratton, our users or others

Please note that Briggs & Stratton does not sell products or services through the Site to individuals located in European Economic Area, Switzerland or the United Kingdom. Therefore, the Site does not collect orders, credit card number and other payment information from EU Individuals.

EU Individuals have the right to access their personal information collected by the Site and to request that Briggs & Stratton update, correct or delete their personal information on the Site as provided by applicable law. EU Individuals also have the right to object to, or restrict, Briggs & Stratton’s processing of their personal information.

RIGHT TO OBJECT TO PROCESSING FOR DIRECT MARKETING OR LEGITIMATE INTERESTS:

EU Individuals have the right to object to the processing of their personal information for purposes of Briggs & Stratton’s direct marketing or legitimate interests.

EU individuals also have the right to data portability concerning their personal information. Subject to certain limitations, the right to data portability allows EU Individuals to obtain from Briggs & Stratton, or to ask Briggs & Stratton to send to a third party, a digital copy of the personal information that they provided to the Site. EU Individuals’ right to access their personal information includes their right to receive a copy of all, or a portion, of their personal information in Briggs & Stratton’s possession as long as Briggs & Stratton’s providing the personal information would not adversely affect the rights and freedoms of others.

EU Individuals can exercise these rights by contacting us. Briggs & Stratton will respond to such requests in accordance with applicable data protection law. EU Individuals also have the right to lodge a complaint with the relevant data protection authority if they believe that their personal information has been processed in violation of applicable data protection law.

EU Individuals may use the contact information above, at any time, to withdraw their consent for the processing of their personal information where Briggs & Stratton requires their consent as a legal basis for processing their personal information. Any withdrawal will apply only prospectively, and Briggs & Stratton will continue to retain the information that EU Individuals provided before they withdrew their consent for as long as allowed or required by applicable law.

HABEN SIE FRAGEN?

Wenn Sie Fragen zu unserer Datenschutzrichtlinie haben, werden wir unser Bestes tun, um diese zu beantworten. So können Sie uns kontaktieren:

Online: (Kontaktieren Sie uns)

Postadresse:
Briggs & Stratton, LLC
12301 W. Wirth Street
Wauwatosa, WI, 53222

AKTUALISIERUNGEN DER DATENSCHUTZRICHTLINIE

Wenn wir unsere Datenschutzrichtlinie ändern, werden wir diese Änderungen auf dieser Seite veröffentlichen und das Änderungsdatum der Datenschutzrichtlinie oben aktualisieren. Sollten wir diese Datenschutzrichtlinie in einer Art und Weise wesentlich ändern, die beeinflusst, wie wir Ihre persönlichen Daten verwenden oder offenlegen, werden wir Sie durch prominenten Hinweis auf solche Änderungen benachrichtigen, bevor wir sie vornehmen, und das Inkrafttreten der Änderungen angeben.